一个战略 Business Plan is much more than a tool to obtain financing. 如果你还有 all your plans and ideas locked up inside your head... preparing a strategic plan helps you clarify your company's direction, ensures your key leaders are all "on the same page", and keeps both management and staff focused 手头的任务.

一个战略 Plan is often needed when...

• 开始一个 new venture, product or service
• 扩大 a current organization, product or service
• 买一个 new business, product or service
• 把 around a declining business

的战略 Plan provides a blueprint, describing your company, its products, the competitive environment, management team, financial health, and business risks.

计划允许 你...

1. 识别 and describe the target customer profile, features, advantages and benefits of your new venture, product or service.
2. 证明 that your plans are credible by fully researching the need being filled with your new venture.
3. 开发 marketing plans including full descriptions of targeted promotional campaigns with implementation timelines. You also get to examine market conditions, the nature of your customers, as well as your competitors, sales potential, and projected results of your promotional campaigns.
4. 开发 staffing plans including identifying the key players, skills, attitudes and expertise needed to build the venture.
5. 开发 management plans including full descriptions of management systems and timelines for implementation.
6. 开发 financial plans including projected startup costs, operating costs, revenue, profits, and break-even analysis for the first 3 to 5 years.

预计 financial plans allow 你 effectively predict upcoming problems, or prevent 他们. In other words, the perspective gained through your Strategic Business Plan can make a significant contribution to your company's success, and help you get the funding you require. In fact, most lending institutions and private investors will not even talk to you without a solid financial plan.

7. 识别 building and equipment needs including vendors and cost estimates.
8. 制定 company milestones including timelines for upcoming products and services 在开发中.

记住: Failing to plan is planning to fail.